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From idea to published. With AI.

Practical setup guides, publishing workflows, and a closer look at the protocol connecting your AI assistant to every social channel.

MCP protocol

What the Model Context Protocol is, and what it changes for publishing.

Illustrated cover: How to choose a social media MCP server
MCP protocol8 min read

How to choose a social media MCP server

There are dozens of social MCP servers on npm and most of them wrap a single post-a-tweet call. Here is the checklist that separates a weekend demo from something you can leave running unattended.

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Setup guides

Wiring a specific client to a specific network, step by step.

Illustrated cover: How to turn on Developer Mode in ChatGPT (Step by Step)
Setup guides6 min read

How to turn on Developer Mode in ChatGPT (Step by Step)

Every click and screen in order: open your profile menu, navigate to Settings, select Advanced, toggle Developer Mode ON, and unlock custom Model Context Protocol (MCP) connectors.

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Illustrated cover: How to automate social media posts with Claude
Setup guides11 min read

How to automate social media posts with Claude

Every screen you will actually see, in order: the sign-in page, the channel connection, the MCP server URL, Claude’s custom connector dialog, and the first post going out. Roughly five minutes end to end, most of it waiting on OAuth.

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Illustrated cover: How to post to LinkedIn from Claude
Setup guides7 min read

How to post to LinkedIn from Claude

Five lines of JSON, one API key, and Claude can draft, preflight and schedule LinkedIn posts without you opening a browser tab. Here is the exact setup — plus the four things that trip up the first attempt.

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Illustrated cover: ChatGPT social media automation: Actions vs MCP
Setup guides7 min read

ChatGPT social media automation: Actions vs MCP

ChatGPT can publish to seven networks two different ways, and the choice is not about capability — it is about who you are building for and who holds the key.

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Illustrated cover: Posting to X (Twitter) with an MCP server
Setup guides7 min read

Posting to X (Twitter) with an MCP server

X is the network where AI-written copy fails most visibly: everything is thirty characters too long and reads like a summary. What to do about it, mechanically.

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Agent automation

Running a real posting workflow with an AI agent in the loop.

Illustrated cover: What is an AI social media manager?
Agent automation8 min read

What is an AI social media manager?

The phrase is used for everything from a caption generator to a fully autonomous account. Here is what a real AI social media manager does, where the line with a human sits, and what to check before you trust one with your accounts.

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Illustrated cover: AI agent social media automation, done properly
Agent automation9 min read

AI agent social media automation, done properly

The failure mode of AI social automation is not bad posts. It is a feed that never stops and never says anything. Here is the split between what an agent should own and what it should never touch.

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Illustrated cover: Is it safe to give an AI agent your social accounts?
Agent automation8 min read

Is it safe to give an AI agent your social accounts?

The model never holds your credentials — that part is genuinely solved. The risks that remain are approval fatigue, prompt injection and key sprawl, and none of them are fixed by architecture alone.

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Engineering

Building on the protocol: architecture, transports, failure modes.

Illustrated cover: MCP vs REST API for social media automation
Engineering8 min read

MCP vs REST API for social media automation

Both can publish the same post to the same network. The difference is who decides what to send — your code, or a model reading a tool schema. That single distinction determines everything else.

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Illustrated cover: How to build a social media MCP server
Engineering10 min read

How to build a social media MCP server

The MCP part takes an afternoon. Everything that makes it survive contact with seven social platforms takes considerably longer. Notes from building one, including the mistakes.

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Run the server yourself in a minute

Seventeen publishing and analytics tools across seven networks, MIT licensed on npm. The free plan covers 20 posts a month and never expires.

npx -y @postmcpai/server